lovely piss take of second life from kit kat holland
Recent Posts
- Other uses for potato
- yet another opportunity to be a little bit greener
- Democratisation of information: good or bad
- the future of the media, the universe and everything
- the future of the media, the universe and everything
- Genius
- Open wiki-library idea
- the perils of user-generated marketing
- Life'sGoodTube?
- Digital Article in today's Marketing Week
Blogs
- Matthew Hurst
Scientist at Microsoft's Live Labs; co-creator of BlogPulse. - jon leach
The Planning Director of the Bell Pottinger Group, a group of PR companies - Boing Boing: A Directory of Wonderful Things
the best of the trend sites - Grant McCracken
American ethnographer and brand consultant - Comfortable Disorientation
Thoughtful blog of London qual Researcher
Bain's Links
April 11, 2007
March 09, 2007
Auto Ad Generator
Los Angeles-based Spot Runner offers a solution to companies that can't afford advertising made by professionals, they have developed an online ad-generator that sorts the creative and the media thus reducing our art to a commodity. We'll all be out of a job soon! Or maybe not...
The entire process is online and automated: customers pick from a wide range of ready-made videos that are tailor-made to their industry. After selecting an ad, the business customizes voice-over text and on-screen information, and tells Spot Runner how much it would like to spend on air time and which markets the ad should run in. Complete campaigns, including production and airtime, start at USD 1,500 and can be up and running within weeks.
While some businesses may balk at the idea of cookie-cutter ads, the production quality is higher then most local florists, pet shops and wedding planners would otherwise be able to afford. And the self-service approach saves time and should appeal to businesses who don't have budgets for working with agencies and media planners. Very comparable to Google's AdWords approach to advertising online.
Spot Runner also operates a franchise advertising program that lets franchisees select commercials from a library of ad templates, and customize them with their own information, content and images. Which gives local franchisees more control over their marketing campaigns, while maintaining a consistent national brand identity. Franchisee partnerships include Contours Express (women's fitness centers), iSoldIt (eBay drop-off stores) and Century 21 (real estate agents).
As explained by iSoldIt's CEO: “Our industry is really still in its infancy, and TV lets us visually explain what we do in ways that print and online ads can’t. Spot Runner’s Franchise Advertising Program gives our franchisees a way to get on TV and introduce their services to the community, which is extremely valuable, because once people understand what we do, they visit our stores.”
Could this be the death of ad agencies?!... Probably not, but it will generate more rubbish for our ads to stand out from, either that it will send viewers running to their Sky+ FF button, which isn't good at all.
Website: www.spotrunner.com
Bretzy
February 02, 2007
Charmin Brand Space
Charmin's public loos are interesting (never thought I'd say that about a loo), combining the welcome relief of clean public restrooms with the most relevant space for advertising toilet paper.
Procter and Gamble's will be operating a 20-stall restroom in the heart of Times Square.
Releaving for bursting shoppers... shame it's not the most subtle of designs on the outside...
Bretzy
January 15, 2007
January 10, 2007
iphone
In all the geek lather that has surrounded the launch of the iphone
, few have noticed the most important implication for brands and advertising. Except for the ever perceptive (though very american to the English ear) Steve Rubel at micropersuasion
The iphone contains a version of the safari browser. QED the iphone is an advertising medium. And with that we have crossed the last boundary and taken advertising into to the dark recesses of the handbag and the trouser pocket.
Hurray
