BMB Geek Club

from exclusivity to specialness

Interesting post about the evolution of American Express brand strategy from exclusivity (not for them) to specialness (for people like  you).  Nice examples of the original 80's ads.

bain

travel's twin peaks.

a clever chap from a PR agency (consolidated) was talking to me today about travel in affluent societies. His observation was that there are twin peaks in lifetime travel habits, with itinerant young adults and wandering empty doing the 'travelling', seeking experiences ya de ya. People in the middle are a bit more pinched, sneeking a holiday here and there. Well I thought, that's very simple and very true. I am nicking that. But is it an observation or an 'insight', to use the old parlance?

mummy mummy the schmaltz ate my jumper

In adult love, two separate people become one (or so say The Spice Girls).

But maternal love is defined by the way that two that were one become separate; by the parents slow farewell as she helps them take their leave of her.

The bitterweet sadness of the parent, both assisted and consoled by the brand that knows and helps. something a bit different from the sacharine stuff of most mum brands?